Your client may never see the hours of research that go into crafting their itinerary — but they will absolutely feel the difference when you get it right.

The quality of your research impacts more than just the logistics of a trip. It shapes the entire client experience, from how safe and supported they feel to how seamlessly their vacation unfolds. Thoughtful, thorough research sets the stage for unforgettable travel — and positions you as a trusted expert, not just a booking engine.

Research can be overwhelming -- no longer with our Travel with Awestruck "Research with Intention" guide to trip planning. This resource distills the best practices from our advisor network, combining practical tools with professional insight. Whether you're curating a weekend in Paris or a multi-country honeymoon, this guide will help you build with confidence, clarity, and care.

Use it as your foundation. Over time, your process will evolve — shaped by experience, niche expertise, and personal flair. But at every level, great research remains your strongest advantage.